Where it all began.

Hi, I’m Gabby! I am the founder and sole owner of Blue Alternative. Finding my path in life hasn’t been easy. While in college, I changed my major 3 times and finally graduated with a Bachelor’s of Science in Business. In my early 20s I left my 9 to 5 due to pay cuts and ever since have aspired to own and operate my own business. After several years of contemplating what kind of business I wanted to start, the memories of my rock collection as a kid sparked just the inspiration I needed!

Crystals, rocks, and truly everything this earth creates has always fascinated me for as long as I can remember. But, I don’t want Blue Alternative to be singularly a crystal shop! Recently I, along with my mom, have picked up the hobby of crocheting. In the future I plan to also make our crocheted plushies available, so stay tuned for that!